According to the recent research and survey, Instagram has reached around 700 million users. This number is almost the double of Twitter users and makes us wonder that what makes Instagram so popular. The question why Instagram is growing faster than Twitter is making everyone curious. Because soon Instagram will have billions of users just like Facebook and WhatsApp. This article is all about analyzing the factors that make us understand that what is making Instagram so much more worthy than Twitter.
About 75 percent of the Instagram users reside outside the USA. Instagram is overwhelmingly becoming a popular social media application as compared to the Twitter. Instagram may be giving a tough competition to the Twitter but it is not depriving Twitter of its importance either.
Instagram and Twitter have two different concepts of displaying your content. Twitter is all about posting comments on certain situations and ideas. Twitter allows the user to propagate a message or allows to get your word to thousands of people. Whereas, the Instagram uses the power of pictures. Instagram allows displaying your content in pictorial form. On Instagram, the user is allowed to upload his or her picture regarding self-image promotion or for any business promotion.
This where noise becomes the problem. On Twitter, the newsfeed may get too clustered with too many other information. Due to which one may not pay enough attention to any one tweet. While on Instagram, one by one picture is viewed. This way a lot of attention is given to one picture. The Instagram faces lesser noise of extra information than Twitter which makes it more likable by the people.
Instagram is fully loaded with features that make people feel are more fun and help them to connect and express themselves better with other people. Instagram has the option of uploading a 24-hour story, the option of “unsend” the message and live videos.
The options for expressing themselves is a lot more vast than on Twitter. On Twitter, you do not get as many options to express yourself. On Twitter, you just make tweets and wait till enough audience feels interested enough to even view it. On Instagram, get Instagram followers and stay viral all the times.
The layout of Instagram is more organized and easy to navigate than Twitter. On Instagram, you can look and search for people or brands more easily. The pictures help you to identify the desired content more easily than going through clusters of words on Instagram.
Also, Instagram gives a way of feeling more connected to others personally as well.
Instagram has a very useful tool for “shop now” which allows the Instagram customer to view your product and shop directly from your post. Twitter has no option like this, yet. This makes it liked and loved more than Twitter by the people who have small or big business as it brings the direct flow of customers.
Certain aspects and features have surely won hearts for Instagram. The incredible feature of Instagram tells us why Instagram is growing faster than Twitter.
By profession : A writer, a blogger, a traveler and much more.